ABOUT US
We Only Do
One Thing
Happy Feet Marketing exists to put qualified roofing inspections on contractors' calendars, and nothing else.
THE PROBLEM WITH LEAD AGGREGATORS
Why We Built This
Standard lead generation in the roofing trade is built around speed rather than substance. When an aggregator captures a homeowner's contact info, that identical phone number and address get fired off to five or six contractors simultaneously. The contractor who dials within thirty seconds wins the privilege of an awkward phone pitch; everyone else pays full price for an unresponsive line.
This creates an operational drain that estimator teams quietly absorb. Skilled field estimators spend prime daylight hours chasing unvetted leads, sitting in rush-hour traffic across broad territories, only to discover a tenant renting a duplex or a homeowner looking for a fifty-dollar shingle patch. Windshield time replaces roof inspections.
When companies compete solely on response speed, closing rates collapse. You are forced to discount bids to beat other estimators who pulled into the same driveway twenty minutes earlier. It is a system engineered for platform volume, not contractor profit.
THE OPERATIONAL ALTERNATIVE
We shift the qualification burden off your field estimators entirely.
Instead of distributing unvetted web forms to multiple inboxes, we absorb the intake screening. Homeownership is verified, roof age and condition are documented, and a confirmed calendar time is locked directly onto your estimator's route.
Your team stops racing against four other contractors to make the first phone call. They show up to an expected meeting with a property owner who already agreed to sit down for a replacement consultation.
OPERATING PRINCIPLES
How We Think
We operate on clear contractual rules, strict territorial exclusivity, and verifiable homeowner criteria.
One Contractor Per Territory
We partner with a single roofing company in each assigned market. We never pit our partners against each other or sell the same homeowner twice.
Qualified Means Verified
Every inquiry is screened for confirmed homeownership, roof age, and active repair intent. Unverified contacts are eliminated before delivery.
You Only Pay For What Qualifies
Invoicing is tied strictly to inquiries that meet verified homeowner standards. If a contact falls outside our qualification baseline, you do not pay.
Plain Terms, No Lock-In
Agreements operate on simple monthly terms without long-term contracts. Our operational discipline earns partnership continuity month after month.
AUDIENCE QUALIFICATION
Operational Alignment
We partner strictly with commercial and residential roofing contractors set up to convert active inbound demand into closed jobs.
PREREQUISITE PROFILE
Good Fit
Contractors equipped with dedicated sales support and prompt dispatch capacity.
- Dedicated dispatcher or office staff answering live calls during standard business hours
- Immediate crew capacity to take on additional roof replacements and repairs
- Field estimators able to attend on-site roof inspections within 48 hours of lead receipt
- Active commercial general liability and workers compensation insurance policies
DISQUALIFYING CRITERIA
Not A Fit
Situations where our direct acquisition framework cannot operate effectively.
- Looking exclusively for the lowest nominal lead price regardless of homeowner intent
- No operational staff to answer incoming calls promptly during the workday
- Crews already operating at maximum capacity with backlogs exceeding 60 days
- Looking for rigid long-term lock-in agency retainers instead of performance metrics
GEOGRAPHIC EXCLUSIVITY
Based in Fort Myers,
Serving by Territory
We operate directly out of Fort Myers, Florida, with a strict radius-based capacity cap. We do not sell shared leads, rotate accounts, or take competing roofing contractors inside the same operating radius. Once a designated market territory is assigned, it remains locked to that partner.
- Fort Myers operations hub maintaining direct accountability across all accounts.
- Hard geographic radius borders assigned exclusively to a single contractor partner.
- Zero shared lead pools and zero internal competition within your active boundary.
OPERATIONAL HEADQUARTERS
Fort Myers, Florida
Exclusivity Protocol: 1 Partner Per Defined Service Radius. Territory lock is verified before partner onboarding.
EXCLUSIVE REGIONAL PILOT PROGRAM
Let Us Check Your Territory
We operate on strict market exclusivity: exactly one roofing contractor partner per service area. Once a regional pilot is claimed, that territory is closed to competitors.
No long-term commitments : Exclusivity secured immediately upon review approval